Introduction

Keighley, lying at the confluence of the Worth Valley and Aire Valley between Bradford and Skipton, is a sleeves up, collar – open town. It is perhaps most famous as the home of the Keighley and Worth Valley Railway. Today, Keighley is the retail heart of Airedale with a large shopping centre, a wide selection of independent retailers and out-of-town retail parks, all of which make the town a thriving place seven days a week.

The Keighley News, established in 1862 is the areas market leading weekly title and has recently developed into to a 'compact' format, preparing to meet the future needs of its readers and advertisers.

Circulation Map
Circulation Area
Circulation
The below figures are an average over the last 6 months: July - December 2007
Post Sector Area Circulation
BB5 Accrington / Huncoat 31
BB18 Barnoldswick / Earby 2
BD1 Bradford City Centre 229
BD2 Eccleshill 2
BD4 Bierley / Tyersal 2
BD6 Wibsey / Buttershaw 2
BD7 Great Horton 6
Bd8 Manningham 3
BD9 Heaton 100
BD10 Idle 1
BD12 Wyke / Low Moor 1
BD13 Queensbury / Thornton 346
BD15 Wilsden 45
BD16 Bingley / Eldwick 416
BD17 Baildon 4
BD18 Shipley / Saltaire 35
BD20 Silsden / Steeton 2,742
BD21 Keighley 6,632
BD22 Haworth / Oakworth 3,632
BD23 Skipton 462
BD24 Gigglesworth / Settle 13
FY1 Blackpool 2
HG3 Harrogate 1
HX1 Halifax Town Centre 10
HX2 Warley Town 2
HX3 Northowram 6
HX6 Sowerby 1
LA1 Lancaster City Centre 36
LS10 Middleton / Hunslet 26
LS20 Guiseley 7
LS27 Gildersome 1
LS29 Ilkley / Menston 86
YO3 Rawcliffe / Clifton (York) 10
Key Facts
 
Publication Day:
Thursday
 
Type:
Paid/Tabloid
 
Friday:
Total sales: 14,894
Readership: 40,368
Sources:
JICREG 01 April 2008, Newspaper Society
ABC/VFD January - June 2007. Microvision 2007
Newsquest (Bradford) Ltd
 
‘70% of furniture/carpet buyers travel less than 10 miles to make their purchase.’

‘80% of people travel 30 miles or less to buy a second-hand car.’

 
Demographics
Age Groups:
15 - 34 31%
35 - 54 33%
55+ 36%
Socio Groups:
ABC1 48%
C2DE 52%
Sex:
Female 50%
Male 50%
 
 
www.thetelegraphandargus.co.uk
www.cravenherald.co.uk
www.keighleynews.co.uk
www.ilkleygazette.co.uk
www.wharfdaleobserver.co.uk
www.advertiserseries.co.uk

(c) Newsquest Bradford and Newsquest Leeds