Skipton is the thriving heart of a very diverse rural area. The Craven Herald serves Skipton and the surrounding district which is made up of numerous villages, farmsteads and smallholdings. The paper reflects its audience within a traditional broadsheet format with a unique front page filed exclusively with small black and white advertisements from parish and commerce.
Circulation Map
Circulation The below figures are an average over the last 6 months: January - June 2007
Post Sector
Area
Circulation
BB5
Accrington / Huncoat
839
BB7
Clitheroe
216
BB8
Colne / Trawden / Foulridge
225
BB18
Barnoldswick / Earby
589
BD1
Bradford City Centre
189
BD2
Eccleshill
3
BD4
Bierley / Tyersal
1
BD6
Wibsey / Buttershaw
3
BD9
Heaton
18
BD10
Idle
2
BD11
Birkenshaw
1
BD13
Queensbury / Thornton
42
BD15
Wilson
7
BD16
Bingley / Eldwick
66
BD17
Baildon
7
BD18
Shipley / Saltaire
15
BD20
Silsden / Steeton
2,765
BD21
Keighley / Long Lee
726
BD22
Haworth / Oakworth
361
BD23
Skipton
8,523
BD24
Gigglesworth / Settle
1,549
DL8
Bedale
25
HG3
Harrogate
23
HX1
Halifax Town Centre
1
HX2
Warley Town
4
HX3
Northowram
2
HX5
Elland
1
HX7
Hebden Bridge
2
LA1
Lancaster City Centre
196
LA2
High Bentham
409
LA6
Ingleton
334
LA9
Kendal
17
LS1
Leeds City Centre
13
LS10
Middleton / Hunslet
41
LS16
Bramhope / Cookridge
2
LS19
Rawdon / Yeadon
4
LS20
Guiseley
4
LS21
Otley
25
LS28
Pudsey
4
LS29
Ilkley / Menston
357
PR1
Penwortham
12
YO30
Rawcliffe / Clifton (York)
44
Key Facts
Publication Day:
Friday
Type:
Paid/Broadsheet
Friday:
Total sales:
17,661
Readership:
44,567
Sources:
JICREG 01 April 2008, Newspaper Society
ABC/VFD July - December 2007. Microvision 2007
‘79% of people source where and when to spend their leisure time in the local/regional press.’
‘53% of decision-makers source their company vehicles locally.’
28%