79% of all adults shop within 5 miles of their homes. A further 10% will shop up to 10 miles from their homes.
Local newspapers was voted the number 1 media, That best represents the local area.
Local papers are completely different from national papers.
They keep you aware of what’s going on around you
4 out of 5 local press readers act on advertising.
Local media was shown as a strong influence across all stages of purchase decision-making, seen by consumers as a strong medium for getting information on special offers, or picking up coupons and vouchers.
People are shopping almost a mile closer to home, according to a Continental Research Study recently launched by the Newspaper Society
