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Newsquest Media Group
Research Matters
The Benefits Of Advertising

Craven Herald & Pioneer



Introduction   Distribution   Rate Card


Yorkshire Living?

  • High quality editorial by local writers, covering local celebrities, places to visit, fashion, wine, food, motors, gardening and property

    • Further sections covering Eating Out, Society, Weddings, Retail, Motors,
    Property, Area Features and Classified

    • Strong editorial ratio and focus, with an emphasis on quality design for both editorial and advertising pages

    • Quality image reinforced by use of high quality paper

    • A uniquely targeted advertising opportunity

    • A specific local catchment, rather than wide regional coverage with high
    wastage

    • A rate structure designed to allow campaigns across all four seasons

    • Top quality editorial coverage and advertising design to catch the imagination of a high spending target market

    • Real local insight into the community it serves

    • All rates include full colour advertising and a free visualising and
    artwork service


Who Reads Living?
 

We distribute to specifically local and national outlets to ensure Yorkshire Living is accurately targeted to reach the most affluent customers and to maximise the number of readers per copy

Demographics
Yorkshire Living is targeted at ABC1 families. The facts below show the type of people living within our distribution area.


- 228,722 adults are social grade ABC1
- 234,479 adults are working
- 36,251 adults work in Managerial/Senior Official roles
(Source Experian 2007)

 Circulation Map


Publication Day:
Monthly
Type:
Free/Glossy A4 Magazine
Thursday:
Total sales: 15,000
Readership: 40,500
Sources:
Publishers Statement:
November 2009,
Newspaper Society
Micromarketer 2007

Circultion Map Living

Distribution Areas;

Baildon

Silsden

Colne

Bingley

Skipton

Gargrave

Bradford City Centre

Cleckheaton

Grassington

Greengates

Keighley

Leyburn

Guiseley

Leeds

Nelson

Settle

Otley

 

Horsforth

Halifax

 
Ilkley Hebden Bridge  
Pudsey Burnley  
Saltaire Clitheroe  
     
Selected Outlets;  
Waitrose - Otley Sainsbury's - Greengates
Rackhams - Skipton Selected health clubs & gyms
Booths - Ilkley Doctors and Dental Surgeries
Grand Central Train Bradford - London Direct Leeds/Bradford Airport (Executive Lounge)
Quality Outlets & Retailers including Hairdressers and Beauticians, Restaurants, Hotels and coffee houses (inc Costa Coffee - Guiseley) Distributed to Marks & Spencers customers at the following stores:
Owlcotes - Pudsey
Halifax - Town Centre

Westgate Departmental Stores Ilkley - Keighley & Skipton

Monthly Town Centre giveaways in Ilkley & Skipton

Monthly Postal subscribtion copies to subscribed readers accross the region.

 
 
 
 
Rates:
Click the links below to download each rate card individually (Adobe Acrobat Required):
 

Introduction   Circulation   Rate Card

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