This is the delivery of items (leaflets, brochures, coupons, free product samples) through the letterbox.
Door drop marketing is recognised as one of the most potent, penetrating and flexible advertising methods within the present market place.
Door drop marketing is used by anyone and everyone including major grocery
retailers, financial and mail order companies to central government and local
authorities but to name a few.
This method of advertising allows the advertiser to place his/her message in the hands of their potential customers whilst in their own homes, this is a very strong
factor when considering this form of media.
The advertiser can target exactly who they want to see the advertising by choosing the area and category of housing.
